It is the world of digital marketing, people and there is no doubt about that! There are many social media platforms like Twitter, Facebook and many more that keep on updating their platform continuously. This is the reason it has become important for the marketers to keep up-to-date with the new developments.
Latest Digital Marketing Trends
There are many updates in the trends of digital marketing that will change the future. Below here is a list of few digital marketing trends 2018 that are going to change in 2018 and the future as well.
Video On Demand
This is one of the best trends in the world of digital marketing. If you have found a good video content on social media then it is a special thing. It might be on any platform of the social media. Like the Twitter, Facebook, Instagram or Snapchat. However, if you are not convinced then you might have a look at the statistics.
People watch videos on YouTube for approximately billion hours a day. Facebook users watch over 8 billion every day. The stats say it all that a good video content will give a shape to the future. It is the ultimate trend people.
Influencers Of Social Media Gain More Influence
Nowadays, the influence of social media is increasing at a rapid rate. This trend has been established in a very well manner. This is the reason that the marketers are facing a very tough competition.
It has become a difficult task to get going with the top brand influencers of social media. So, the marketers are trying to avoid this competition with the rival brands. To do this, developing a long relationship with the topmost influencer of social media is the key.
Data Collection’s EU Crackdown
This year the European Union has become quite serious regarding the collection of consumer data by the companies.
The General Data Protection Regulation will come into effect from May 25, 2018. Basically, the EU citizens are provided more control by the GDPR over the citizen’s personal data.
The data can be anything from personal information to the official one. If the company wants to collect any information, it has to be under the citizen’s consent. And the company has to tell the person about what data plan they are collecting and why.
Chatbots Are Ruling The World
Chatbots have introduced to the world for quite a long time. But it is very recent that this technology has seen the improvements in AI. Many brands are now working for the advancements of chatbots so as to improve the customer support. Today, for customer service, the chatbots used are 61%. The number is likely to increase in future.
So, the above are the few examples of technology that will undoubtedly shape the future of the digital marketing trends.