You cannot argue on the point that the internet is running on content marketing and blog trends. So, your blog posts are sure to get some attention! But, the quality of the content is very significant for success. However, in the past few years, there are debates regarding the length of the blog post. Also, the word count influencing the performance is important as well.
It has both pros and cons. This is because the content marketing has common things related to consumer psychology. This is what gave birth to blog trends. Here I am sharing this article addressing about what an ideal length for a blog post should be. Below here are some of the points you should pay attention to.
The Long Content Vs Short Content
For an argument, I would like to state that a short blog is actually a content which has approx. 1000 words or may be less than it. On the other hand, a long blog is actually a content which has 2000 words or more. A blog of 2,500 words has been shared for more than 470,000 times, whereas, an article of just 130 has been shared nearly a million times. So, this proves that the success depends on blog writing strategy.
Factors Contributing Search And Sharing Success
Though there are many facts that support the trending long-form content, the truth is that you cannot determine the value of an article by its length alone. The factors that help in determining the value of the article are many. There is Google’s preference for quality, the expectations of the readers and the level of authority and credibility. With all these three factors being right, the success of searching and sharing of the blog comes to action.
Time As A Factor Which Determines Length
It is a different thing to write a high word count article. Also, it is a totally different thing to write a content which engages the reader and make them understand. It depends on the blog writing strategy.
The important question that is trending is how long an average reader can focus their attention. Few online publishing platforms assign a time signature to each of their blog posts and keep track of their information. After this, they compare their average length of the posts to the time taken to read the post, forming a pattern.
It can be said that you can put any number of words in your article but they actually have to be effective rather having a high word count.
Got the point?