PVR Cinemas is a film entertainment company in India. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited, began its commercial operations in June 1997.
With the aim to combat indoor air pollution, PVR Ltd on Monday rolled out its “clean air theatre” concept by launching the “Audit-Air-Ium” theatre.
The organization will retrofit the focal air refinement system to battle indoor air contamination. PVR ‘Audit Air-Iums’ will now be introduced across Delhi NCR, Mumbai, Bengaluru and Hyderabad.
“Guaranteeing a lavish realistic involvement in a spotless air condition is our vision of tomorrow,” said Sanjeev Kumar Bijli, PVR Ltd.
Retrofitted with customised air cleaners, the “clean air theatre” concept maintains indoor air quality as per the National Air Quality Index (AQI) standard.